08 Agosto, 2017
Some tech giants like Amazon and Apple shy away from M&A as an engine for growth. It's expected to spend more than $6 billion in 2017 on original programming.
The company was founded by Mark Millar, the creator of stories such as Kick-Ass, Kingsman and Old Man Logan. Those franchises have offset declining profits at Disney's cable networks. "Netflix is the future and Millarworld couldn't have a better home".
The timing of the purchase is a bit odd, given the upcoming Defenders release and the success Netflix has had with its original Marvel series.
Netflix has plenty of experience bringing graphic novels to life. Let us know in the comments!
Netflix said the acquisition was a "natural progression" in its efforts to work directly with content creators and acquire intellectual property featuring "compelling characters and timeless, interwoven fictional worlds".
Netflix has already ventured outside the Marvel universe with the recently announced series based on Gerard Way's The Umbrella Academy, published by Dark Horse Comics.
Kingsman, starting Colin Firth and Taron Egerton, grossed more than $400m at the box office, with a second in the works and due for release in September.
"As creator and re-inventor of some of the most memorable stories and characters in recent history, ranging from Marvel's the Avengers to Millarworld's Kick-Ass, Kingsman, Wanted and Reborn franchises, Mark is as close as you can get to a modern day Stan Lee", said Netflix CCO Ted Sarandos.
Also this morning, Reuters reported that Netflix, Apple, and Amazon were in talks with Indian film studio Eros, a Bollywood production house with a library of 3,000 Indian films.
Millarworld's collection of unique superhero scenarios will be made into movie and television show adaptions, available exclusively for Netflix members.
The Millarworld acquisition may be an acknowledgement by Netflix that acquisitions of content libraries that appeal to global audiences could heat up in coming months, just as bidding over licensing for TV and film titles grew competitive over the past decade.
Shares of Netflix rose 0.6 percent to $181.37 on Nasdaq.